In this day and age there are several ways for a company to distinguish themselves within crowded markets. A simple method to acquire this is to be authentic. Authenticity already starts with the look and feel of your website. The design of your website already determines how your potential customers or customers view your business when it comes to being different than the competitors. This counts for the use of images as well. When choosing images for your website it is very easy to choose a stock photo which resonates with the services or products offered. However when choosing to use stock images you might take away some of the authenticity of your website.

Many entrepreneurs and companies are starting to use more original created content for their website. In this blog we will analyze the differences and benefits of using original authentic content compared to using stock images and we will give you some insights on how to collect and create this original content.

Creating authentic content for your website

The urban dictionary states that original content (OC) is content that has never been created or published before in any media or on any content sharing platform.  Therefore stock images do not count as original content even if you have purchased these images. As stated before in order to give a more authentic experience to your website visitors. The issue for many companies is the fact that they don’t exactly know how to create original content.

In order to acquire authentic images a content photographer is the perfect way to start creating unique images. The content photographer can also be seen as a corporate photographer. Businesses often hire a headshot photographer to take professional headshots of the entire business which are then portrayed on the website. The professional headshot photographer can offer different headshot packages which will satisfy your exact needs.

The urban dictionary states that original content (OC) is content that has never been created or published before in any media or on any content sharing platform.  Therefore stock images do not count as original content even if you have purchased these images. As stated before in order to give a more authentic experience to your website visitors. The issue for many companies is the fact that they don’t exactly know how to create original content.

In order to acquire authentic images a content photographer is the perfect way to start creating unique images. The content photographer can also be seen as a corporate photographer. Businesses often hire a headshot photographer to take professional headshots of the entire business which are then portrayed on the website. The professional headshot photographer can offer different headshot packages which will satisfy your exact needs.

If your business is an e-commerce website, it is recommended to use an photographer who specializes in ecommerce to create original content for your website. A fashion business often has a website filled with images. A good method to create more authenticity for your fashion business is to hire an fashion photographer. Most fashionphotographers also are familiar with e-commere photography and product photography.  This will give you the opportunity to setup a fashion photoshoot with models and for a photographing products. This is sometimes referred as “PackShooting”.  It is also possible to combine eCommerce productshooting on a shadow less white environment for usage on the webshop or shopible feed and to have a more lookbook / lifestyle kind of photoshoot to sell the feeling of the brand. The options are endless and the results will give you the authenticity that is so important to differentiate yourself from the masses.

Differences between Authentic images and Stock images

In the infographic above we show you the benefits of authentic images and stock images. Both are good methods for filling up your website with good content. However as a creative agency we prefer the use of authentic and original content. The main reason for this is the fact that the use of authentic images helps tell the story of your business. The images can be created to your specific wishes which emphasizes the story telling. In 2019 authenticity is a very important element when conducting any sort of online business

According to The Drum a marketing news platform, visual storytelling is key to increase your affinity with your customers. They want to be served a unique experience. By using unique content on your website you can already introduce your website visitors to your creative perspective.

Store your unique content in a database

When creating original images it is recommended to have a database filled with content which you can use at any time to tell your story. Imagine having a photoshoot for a certain fashion line. It would be wise to distribute this content over a longer period of time. A database filled with your authentic images will give you the opportunity to use images at your own desire. This means you will not have to book an e-commerce photographer every time you need new content. You can use the photographer to create heaps of high quality images which are patiently waiting for you to utilize when ready. Sort of like having the best of both worlds. On the one hand the on demand usability of stock images and on the other hand the power of real authentic unique content.

Focus17photography is focused on creating the perfect images for your business. We will assist you with creating the perfect visual stories to strengthen your brand and show off your creative mind to your audience. Browse our website so that you can find our services and find out how we fit your wishes and needs.